Originally created exclusively for NAIDOC Week 2025, this best-selling design captures our collaborating artists’ reflection on the theme ‘The Next Generation: Strength, Vision & Legacy’. Now without NAIDOC branding so you can wear year-round.

Give your Apple Watch a bold new look with these uniquely designed straps, featuring powerful First Nations artworks that bring meaning, creativity and colour to your everyday. Each design reflects the style and story of the artist - transforming a tech essential into a wearable celebration of art.

Crafted from smooth silicone, these straps are built for all-day wear. A sturdy metal buckle and multiple fastening holes provide a secure, adjustable fit, while the sleek finish pairs seamlessly with any Apple Watch. Available in two sizes to suit a range of models, these straps let you personalise your device with purpose and style.

Compatibility:

• 38/40/41mm (compatible with S10 42mm)
• 42/44/45mm (compatible with S10 46mm)

Product: Watch Strap
Materials: Silicone
Washing: Wipe with clean damp cloth
Story: Muru to Our Biriwal (Pathway to Our Future)
Artist: Mandy Draper