BONZE KRAKEN CUSTOM “EAST IS BEST” LURE is a serious offshore weapon built for anglers chasing aggressive pelagics in demanding conditions. Designed with the legendary Bonze attention to detail, this lure delivers an irresistible action that consistently draws strikes from marlin, tuna, and other apex predators.

The “East Is Best” colourway is a proven performer, combining high-contrast tones and natural baitfish inspiration to stand out in a wide range of water clarity and light conditions. Whether you’re running a spread on the East Coast or heading wide anywhere big fish roam, this lure earns its place in the pattern.

Crafted with a precision-balanced head, the Kraken produces a strong, aggressive swimming action, pushing a visible smoke trail and creating surface disturbance that predators can’t ignore. It holds position well in the spread and performs reliably in varied sea states.

Built for performance and durability, the Bonze Kraken Custom is ready to be rigged and deployed straight into serious game fishing scenarios.